Daily users compared to less frequent users find vape as or more satisfying and less dangerous than cigarettes, and are likelier to use non-cig-alike vaping products

Introduction:
This article explores the relationship between perceived satisfaction, perceived danger, and type of product used with more frequent use of vaping products among daily users compared to less frequent users. The study finds that daily users find vaping to be at least as satisfying and less dangerous than cigarettes and are more likely to use non-cig-alike vaping products.

Key Points:

* The study is based on a baseline assessment of a longitudinal study of US Army Reserve/National Guard Soldiers and their partners in New York State, USA, from 2014-2016.
* Participants were asked about their current use of vaping products, perceived satisfaction and danger in comparison to cigarettes, and type of product used.
* The study found that more perceived satisfaction, less perceived danger, and use of non-cig-alike products were associated with more frequent use of vaping products.
* Daily users were more likely to perceive vaping as less dangerous than cigarettes, and non-cig-alike products were more likely in daily users.
* The study also found that accurate perception of comparative risk and use of more effective nicotine delivery products can produce a highly satisfying alternative to cigarettes for some users.
* The study suggests that the belief that e-cigarettes are not as reinforcing and pleasurable as cigarettes, which is a concern for some, is not accurate for some users.
* The study highlights the importance of accurate perception of comparative risk and use of effective nicotine delivery products for some users to find vaping as a satisfying alternative to cigarettes.

Main Message:
The main message of the text is that accurate perception of comparative risk and use of effective nicotine delivery products can produce a highly satisfying alternative to cigarettes for some users. The study suggests that the belief that e-cigarettes are not as reinforcing and pleasurable as cigarettes is not accurate for some users. Therefore, public health authorities should consider these findings when developing regulations and messaging around vaping products.

Kozlowski, Lynn T., D. Lynn Homish, and Gregory G. Homish. “Daily Users Compared to Less Frequent Users Find Vape as or More Satisfying and Less Dangerous than Cigarettes, and Are Likelier to Use Non-Cig-Alike Vaping Products.” Preventive Medicine Reports 6 (June 2017): 111–14. https://doi.org/10.1016/j.pmedr.2017.02.026.