Introduction:
This text examines the impact of e-cigarette advertising on e-cigarette use behaviors among youth over time. The study used data from a youth tobacco surveillance study conducted from 2014-2015 and followed up with the participants after six months. The study investigated the recall of e-cigarette advertisements on various platforms such as TV, radio, billboards, retail stores, and the Internet as a risk factor for e-cigarette use behaviors.
Key Points:
* The study found that youth who recalled e-cigarette advertisements on retail stores and the Internet were more likely to use e-cigarettes and be susceptible to e-cigarette use.
* The odds of ever e-cigarette use were three times higher in youth who recalled e-cigarette advertisements in retail stores at baseline compared to those who did not.
* Recall of e-cigarette advertisements on the Internet was significantly related to current use and susceptibility to use e-cigarettes.
* The study also found that perceived harm may be an important potential mediator of the impact of e-cigarette advertising on use.
* The study used a large-scale, representative study of youth enrolled in middle and high schools in the major metropolitan areas of Texas.
* The study controlled for sex, race/ethnicity, grade level, and current other tobacco use.
* The study used weighted logistic regression models to investigate the relationship between e-cigarette advertising and e-cigarette use behaviors.
Main Message:
The study suggests that exposure to e-cigarette advertisements, particularly on retail stores and the Internet, is significantly associated with adolescent e-cigarette susceptibility and use. The study supports the need to minimize adolescent exposure to these advertisements to prevent e-cigarette use. The findings from this study can inform future policy development and regulatory action specific to tobacco control. Therefore, regulatory measures should be taken to restrict e-cigarette advertising, particularly at point-of-sale and on the Internet, to protect youth from the potential harms of e-cigarette use.
Citation
Nicksic, NicoleE., MelissaB. Harrell, Adriana P�rez, KerynE. Pasch, and CherylL. Perry. “Recall of E-Cigarette Advertisements and Adolescent E-Cigarette Use.” Tobacco Regulatory Science 3, no. 2 (April 1, 2017): 210–21. https://doi.org/10.18001/TRS.3.2.9.
