Tobacco Marketing Receptivity and Other Tobacco Product Use Among Young Adult Bar Patrons

Introduction:
This text is a summary of a study examining the relationship between tobacco marketing receptivity and other tobacco product (OTP) use among young adult bar patrons. The study aims to understand the impact of tobacco marketing on the use of tobacco products other than cigarettes, such as smokeless tobacco, hookah, cigarillos, and e-cigarettes. The study's findings have implications for tobacco control policies and regulations.

Key Points:

* The study used time-location sampling to collect cross-sectional surveys from 7,540 young adult bar patrons from 2012 to 2014.
* The study found that tobacco marketing receptivity was consistently associated with current use of all OTP, including smokeless tobacco, hookah, cigarillos, electronic cigarettes, and multiple tobacco products.
* Among current smokers, marketing receptivity was significantly associated with use of smokeless tobacco, cigarillos, and multiple tobacco products.
* Male gender and non-straight sexual orientation were consistently associated with an increased risk of use for each OTP.
* Younger age increased the risk of hookah, cigarillos, and e-cigarette use.
* African-Americans were at an increased risk for cigarillo use, Latinos/Hispanics were at an increased risk for hookah and cigarillo use, and non-Hispanic other race was associated with a decreased risk for smokeless tobacco use.
* The study suggests that efforts to limit tobacco marketing should address OTP in addition to cigarettes.
* The study highlights the importance of regulating tobacco marketing to prevent OTP use by young people.

Main Message:
The study's findings suggest that tobacco marketing receptivity is associated with OTP use among high-risk young adults in the United States. The study highlights the importance of regulating tobacco marketing to prevent OTP use by young people. The study recommends that cigarette product and marketing regulations should be extended to OTP to reduce OTP use among young people. The study emphasizes that young adult bar patrons are a group especially vulnerable to tobacco marketing and therefore are deserving attention. Overall, the study underscores the need for comprehensive tobacco control policies and regulations that address all forms of tobacco products and marketing to protect public health.

Thrul, Johannes, Nadra E. Lisha, and Pamela M. Ling. “Tobacco Marketing Receptivity and Other Tobacco Product Use Among Young Adult Bar Patrons.” Journal of Adolescent Health 59, no. 6 (December 2016): 642–47. https://doi.org/10.1016/j.jadohealth.2016.08.008.