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E-cigarettes, Hookah Pens and Vapes: Adolescent and Young Adult Perceptions of Electronic Nicotine Delivery Systems: Table 1.

Author: Wagoner

Year Published: 2018

Summary

Introduction:
This text is a summary of a study examining the perceptions and attitudes of young adults and adolescents towards electronic nicotine delivery systems (ENDS), specifically focusing on the language used to describe the array of products. The study was conducted through focus groups and the results provide valuable information for developing risk communication messages for novel tobacco products targeted towards these populations.

Key Points:

* The study was conducted through focus groups with young adults and adolescents, stratified by user status and age.
* Participants reported positive attributes of ENDS, including flavor variety, user control of nicotine content, and smoke trick facilitation.
* Negative attributes included different feel compared to combustible cigarettes, nicotine addiction potential, and no cue to stop use.
* Participants perceived less harm from ENDS compared to combustible cigarettes, but noted the uncertainty of ingredients in ENDS.
* Numerous terms were used to describe ENDS, including "e-cigarette," "e-hookah," "hookah pens," "tanks," and "vapes."
* Although no clear classification system emerged, participants used product characteristics like nicotine content and chargeability to attempt classification.
* Perceptions differed by product used, with e-hookah users perceived as young and trendy while e-cigarette users were perceived as old and addicted to nicotine.

Main Message:
The main message of this study is the need for a standardized measurement system for ENDS sub-types and additional research on how ENDS sub-types are perceived among adolescents and young adults. The findings also highlight negative product attributes reported by participants that may be useful in prevention and regulatory efforts to offset favorable marketing messages. The study underscores the importance of understanding the perceptions and attitudes of young adults and adolescents towards ENDS, as this information can inform the development of risk communication messages and regulatory efforts to reduce the use of these products among these populations.

Citation

Wagoner, Kimberly G., Jennifer Cornacchione, Kimberly D. Wiseman, Randall Teal, Kathryn E. Moracco, and Erin L. Sutfin. “E-Cigarettes, Hookah Pens and Vapes: Adolescent and Young Adult Perceptions of Electronic Nicotine Delivery Systems: Table 1.” Nicotine & Tobacco Research 18, no. 10 (October 2016): 2006–12. https://doi.org/10.1093/ntr/ntw095.
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