Summary
Introduction:
This text provides an analysis of the association between e-cigarette marketing exposure and youth e-cigarette initiation. The study uses data from the Population Assessment of Tobacco and Health (PATH) study and examines the relationship between convenience store access, exposure to retail e-cigarette marketing, and having a favorite e-cigarette ad before e-cigarette use with susceptibility to use and future e-cigarette initiation in a longitudinal cohort of youth.
Key Points:
* The study follows a nationally representative longitudinal cohort of youth (12-17 years) over three waves of data collection (2013-2016).
* Marketing exposure measures include convenience store visit frequency, noticing a retail e-cigarette ad, and having a favorite e-cigarette ad.
* Youth visiting convenience stores at least weekly had 1.51 times the odds of e-cigarette susceptibility and 1.79 times the odds of e-cigarette initiation.
* Noticing a retail e-cigarette ad was associated with e-cigarette susceptibility, but not initiation.
* Youth reporting a favorite branded e-cigarette ad had greater odds of both susceptibility and initiation.
* Peer and family factors were also associated with e-cigarette susceptibility and initiation.
* The study suggests that policies restricting retailer locations and e-cigarette marketing could enhance youth e-cigarette use prevention efforts.
Main Message:
The study highlights the significant relationship between e-cigarette marketing exposure and youth e-cigarette initiation. The findings suggest that restricting retailer locations and e-cigarette marketing could be effective strategies in preventing youth e-cigarette use. The study also emphasizes the importance of addressing peer and family factors in preventing e-cigarette use among youth. Overall, the study provides valuable insights for policymakers and stakeholders working towards reducing youth e-cigarette use.
Citation
D’Angelo H, Patel M, Rose SW. Convenience Store Access and E-cigarette Advertising Exposure Is Associated With Future E-cigarette Initiation Among Tobacco-Naïve Youth in the PATH Study (2013-2016). The Journal of adolescent health : official publication of the Society for Adolescent Medicine. 2021;68(4):794-800. doi:10.1016/j.jadohealth.2020.08.030
