Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults.

Introduction:
This text provides an analysis of a longitudinal study examining the relationship between exposure to e-cigarette advertising and subsequent e-cigarette use among a cohort of U.S. youth and young adults. The study aims to address gaps in previous research by considering youth and young adults separately and examining exposure via three important channels of advertising exposure: television, point-of-sale, and online/social media.

Key Points:

* The study followed a cohort of 3886 youth and young adults aged 13-24 for one year.
* Exposure to e-cigarette advertising at baseline via television, point-of-sale, and online/social media was associated with an increase in past 30-day e-cigarette use at follow-up among both youth and young adults.
* The majority of youth and young adults reported exposure to e-cigarette advertising at baseline.
* The study controlled for potential confounders such as cigarette use and ever use of e-cigarettes.
* The results suggest that restricting advertising targeted at youth and young adults may reduce the likelihood of e-cigarette use among this population.

Main Message:
The study provides evidence for a temporal relationship between exposure to e-cigarette advertising and subsequent e-cigarette use among U.S. youth and young adults. The results suggest that restricting advertising targeted at this population may be an effective strategy in reducing e-cigarette use. The high prevalence of advertising exposure among youth and young adults highlights the need for stricter regulations on e-cigarette marketing.

Do VV, Nyman AL, Kim Y, Emery SL, Weaver SR, Huang J. Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults. International journal of environmental research and public health. 2022;19(19). doi:10.3390/ijerph191912640