Summary
Introduction:
This text summarizes the results of a study examining the impact of exposure to the Tobacco Power Wall (TPW) on adolescents' willingness to use e-cigarettes in the future. The study was conducted in a life-sized replica of a convenience store, where participants were randomized to shop in the store with either the TPW visible or hidden from view. The study found that exposure to the TPW was associated with greater increases in adolescents' willingness to use e-cigarettes in the future.
Key Points:
* The study was conducted in a life-sized replica of a convenience store, where participants were randomized to shop in the store with either the TPW visible or hidden from view.
* The study found that exposure to the TPW was associated with greater increases in adolescents' willingness to use e-cigarettes in the future.
* The study controlled for age, race/ethnicity, gender, ever-use of cigarettes, ever-use of e-cigarettes, and past-month exposure to e-cigarette advertising in convenience stores.
* The sample was 47% male, 56% non-Hispanic white, 28% non-Hispanic black, 2% Asian, 4% multiple races/ethnicities, 5% Hispanic, and 5% other races/ethnicities.
* Youth averaged 13.82 ( SD = 1.98) years old. Approximately 5% of participants reported lifetime use of e-cigarettes; 8% reported having used cigarettes, and 4% reported having used both e-cigarettes and cigarettes.
* Convenience stores were the most common source of exposure to e-cigarette advertising, with over three-quarters (78%) of youth reporting some exposure.
* The study suggests that policies aimed at limiting exposure to e-cigarette and other tobacco advertising at retail POS settings may help reduce the impact of industry advertising on adolescents' use of e-cigarettes.
Main Message:
The main message of this study is that exposure to the Tobacco Power Wall (TPW) in convenience stores increases adolescents' willingness to use e-cigarettes in the future. This finding suggests that policies aimed at limiting exposure to e-cigarette and other tobacco advertising at retail POS settings may help reduce the impact of industry advertising on adolescents' use of e-cigarettes. Given the increasing popularity of e-cigarettes among youth, it is crucial to consider regulations that limit adolescents' exposure to e-cigarette advertising in retail settings.
Citation
Dunbar MS, Martino SC, Setodji CM, Shadel WG. Exposure to the Tobacco Power Wall Increases Adolescents’ Willingness to Use E-cigarettes in the Future. Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco. 2019;21(10):1429-1433. doi:10.1093/ntr/nty112
