Purchase Intent and Product appeal of Velo Nicotine Pouches among Current Tobacco Users and Nonusers of Tobacco

Introduction:
This text provides an analysis of the contributions to tobacco and nicotine research by Robert E. Freeland, Deena R. Battista, Michael Polster, Robyn Chae, Nicole Dianno, and Kimberly Frost-Pineda. The study focuses on population-level estimates of purchase intent and product appeal for Velo nicotine pouches among different tobacco user groups. The research aims to understand how product characteristics may affect these variables.

Key points:

* The study surveyed over 49,000 respondents across twelve analytic samples, examining purchase intent and product appeal for multiple Velonicotine pouch products with varying flavors, nicotine strengths, formats, and packaging.
* The study included five tobacco user groups: current established cigarette smokers, current established non-cigarette tobacco users, current tobacco experimenters, former tobacco users, and never ever tobacco users.
* Results show that current tobacco users have higher ratings of purchase intent and appeal than former and never ever tobacco users, regardless of product characteristics.
* Variation in product characteristics had little to no effect on purchase intent or appeal ratings across tobacco user groups.
* The study's methodology involves quota-sampling within cigarette user groups and weighting data to match the U.S. population using data from the U.S. Census, the annual Social and Economic Supplement to the Current Population Survey, and the Tobacco Use Supplement to the Current Population Survey.
* This research is relevant for regulatory decision-making, as it can help assess the potential public health impact of nicotine pouches and their role in tobacco harm reduction strategies.

Main message:
The study suggests that product characteristics do not materially affect public health, as variations in Velo nicotine pouch products have little impact on purchase intent or product appeal among tobacco user groups. The findings support the potential role of nicotine pouches in tobacco harm reduction strategies, particularly for current tobacco users. however, the study also highlights that lower-risk products are not risk-free, and overall population health effects depend on the products' usage by different population segments.

Freeland, Robert E., Deena R. Battista, Michael Polster, Robyn Chae, Nicole Dianno, and Kimberly Frost-Pineda. “Purchase Intent and Product appeal of Velo Nicotine Pouches among Current Tobacco Users and Nonusers of Tobacco.” Contributions to Tobacco & Nicotine Research 32, no. 3 (July 1, 2023): 66–76. https://doi.org/10.2478/cttr-2023-0009.