Use, marketing, and appeal of oral nicotine products among adolescents, young adults, and adults

Introduction:
This text provides an analysis of a study examining the use patterns, behaviors, flavors, and marketing influence of oral nicotine products among adolescents, young adults, and adults in the United States. The study aims to estimate the use of oral nicotine products, including nicotine pouches, lozenges, tablets, gums, and toothpicks, and their appeal to different age groups. The study also explores the impact of marketing on the likelihood of buying these products.

Key Points:

* The study surveyed a national sample of 6,131 participants aged 13-40 years.
* The results showed that 30.8% of participants had ever used any oral nicotine product, and 18.7% had used them in the past 30 days.
* Nicotine pouches were the most commonly used oral nicotine product, followed by nicotine gum, lozenges, tablets, and toothpicks.
* Fruit, sweet/dessert, alcohol, coffee, and mint were the most used flavors.
* Participants were more likely to buy Zyn pouches if they perceived marketing to contain messages about good tasting flavors and helping to feel comfortable in social situations.
* Participants were more likely to buy Lucy gum if they felt it could be used anywhere.
* Liking Zyn marketing, even a little bit, increased the likelihood of buying Zyn pouches across age groups.

Main Message:
The study highlights the need for expanded tobacco use surveillance, marketing regulations, and counter marketing and educational efforts. The findings suggest that adolescent and young adult use of oral nicotine products and likelihood of buying products when exposed to marketing is a growing public health concern. Regulators and policymakers should keep pace with the current marketplace when considering marketing authorizations and design enforcement actions that address the growing popularity of oral nicotine products, especially among young people.

Gaiha, S. M., Lin, C., Lempert, L. K., & Halpern-Felsher, B. (2023). Use, marketing, and appeal of oral nicotine products among adolescents, young adults, and adults. Addictive Behaviors, 140, 107632. https://doi.org/10.1016/j.addbeh.2023.107632