Nicotine Pouch Sales Trends in the US by Volume and Nicotine Concentration Levels From 2019 to 2022

Introduction:
This text provides an analysis of nicotine pouch sales trends in the US from 2019 to 2022. The study examines sales volume and nicotine concentration levels of various brands of nicotine pouches and identifies trends and patterns in sales. The study also discusses regulatory and public health implications of these trends.

Key Points:

* The study analyzed NielsenIq Retail Scanner point-of-purchase sales data from august 2019 to March 2022 for 2182 local trade areas in the contiguous 48 states and Washington, DC.
* Four nicotine pouch brands were identified: Zyn, Rogue, On!, and Velo.
* Overall sales of nicotine pouches increased from 126.06 million units from august to December 2019 to 808.14 million units from January to March 2022.
* Zyn led the overall unit share (58.8%), followed by On! (24.6%), Velo (12.1%), and Rogue (4.8%) during the study period.
* Nicotine pouches with 6 mg, 4 mg, and 3 mg nicotine concentration levels were most commonly sold during the study period.
* Sales of products with 8 mg nicotine concentration level increased more rapidly than products with lower concentration levels.
* The study highlights concerns about abuse liability among individuals who use nicotine pouches with high nicotine concentration levels.
* The study also recommends continued surveillance of the uptake or experimentation trends among tobacco-naive youth, particularly in relation to the increasing sales of products with low nicotine concentration levels and youth-appealing fruit flavors.

Main Message:
The study demonstrates a significant increase in nicotine pouch sales volume and nicotine concentration levels in the US from 2019 to 2022. The trends identified in this study have potential regulatory and public health implications. The study recommends continued surveillance of nicotine pouch sales trends, particularly among youth-naive users, and suggests that health campaigns warning of potential adverse health outcomes of nicotine pouches are needed. The study also highlights the importance of regulatory oversight in ensuring the safety and efficacy of nicotine pouches as a tobacco product or a cessation drug.

Majmundar, a., Okitondo, C., Xue, a., asare, S., Bandi, P., & Nargis, N. (2022). Nicotine Pouch Sales Trends in the US by Volume and Nicotine Concentration Levels From 2019 to 2022. JaMa Network Open, 5(11), e2242235. https://doi.org/10.1001/jamanetworkopen.2022.42235