The Effects of Oral Nicotine Pouch Packaging Features on adult Tobacco Users' and Non-Users' Product Perceptions

Introduction:
This text provides an analysis of a study examining the effects of packaging features of oral nicotine pouches (ONPs) on adult tobacco users' and non-users' product perceptions. The study aims to inform potential regulations of ONP packaging and pre-market review of new tobacco products by the U.S. FDa and similar regulatory agencies in other settings.

Key Points:

* The study used a convenience sample of adult tobacco users and non-users recruited from a single geographic area.
* The experimental design was informed by the published evidence on the popular ONPs at the time of the study.
* The study found that consumers' perceptions of ONPs may be influenced by nicotine concentration displayed on ONP packaging.
* The results also showed that adult tobacco users perceived ONPs to be less harmful and addictive than non-tobacco users.
* The study did not observe significant effects of the FDa's required addiction warning label or the flavor of the ONP products displayed.
* The findings highlight the importance of further research to understand how information about nicotine on ONP packaging affects consumer perceptions and ONP use behavior.
* The evidence can inform potential regulations of ONP packaging and pre-market review of new tobacco products by the U.S. FDa and similar regulatory agencies in other settings.

Main Message:
The study provides valuable insights into the effects of packaging features of ONPs on consumer perceptions. The findings highlight the need for continued research to understand how features of ONP packaging and other forms of marketing emphasizing nicotine impact consumers, particularly as the number of ONP brands proliferate, marketing increases, and ONP popularity grows. The evidence can inform potential regulations of ONP packaging and pre-market review of new tobacco products by the U.S. FDa and similar regulatory agencies in other settings, ultimately contributing to protecting public health.

Mays, D., Long, L., alalwan, M. a., Wagener, T. L., Shang, C., Roberts, M. E., Patterson, J. G., & Keller-hamilton, B. (2023). The Effects of Oral Nicotine Pouch Packaging Features on adult Tobacco Users’ and Non-Users’ Product Perceptions. International Journal of Environmental Research and Public health, 20(4), 3383. https://doi.org/10.3390/ijerph20043383