“That’s the whole thing about vaping, it’s custom tasty goodness”: a meta-ethnography of young adults’ perceptions and experiences of e-cigarette use.

Introduction:
This text provides an in-depth analysis of a meta-ethnography study examining how transition into adulthood and issues of identity affect young adults' perceptions and experiences of e-cigarette use. The study used Noblit and hare's meta-ethnographic approach and Bronfenbrenner's socio-ecological model to synthesize data from 34 studies.

Key Points:

* The study found that young adults view e-cigarettes as a safer alternative to traditional cigarette smoking and an effective cessation tool.
* Users were able to personalize their e-cigarette use due to the variety of flavors and devices available.
* E-cigarettes were found to be a social tool, allowing users to align themselves with their peers who used e-cigarettes and facilitating use within smoke-free environments.
* Young adults demonstrated high levels of self-efficacy with regards to obtaining e-cigarettes from various retailers and were active consumers of e-cigarette marketing.
* The study identified social norms around e-cigarette use and beliefs that e-cigarettes could be a safer alternative to traditional cigarettes.
* The review highlights the need for informed policy decisions regarding appropriate use of e-cigarettes, especially as young adults increasingly engage with them.
* The study suggests that engagement with e-cigarettes is often reflected within social media, making it a key platform for creating tailored interventions which inform young adults about the appropriate use of these products.

Main Message:
The main message of the text is that as young adults increasingly engage with e-cigarettes, there is a need for informed policy decisions regarding appropriate use. The review highlights the nuanced conversations provided by qualitative research and stresses the importance of understanding the social norms and beliefs around e-cigarette use among young adults. The text suggests that social media could be a key platform for creating tailored interventions which inform young adults about the appropriate use of e-cigarettes.

Ranjit a, McCutchan G, Brain K, Poole R. “That’s the whole thing about vaping, it’s custom tasty goodness”: a meta-ethnography of young adults’ perceptions and experiences of e-cigarette use. Substance abuse treatment, prevention, and policy. 2021;16(1):85. doi:10.1186/s13011-021-00416-4