Factors associated with past 30-day abstinence from cigarette smoking in a non-probabilistic sample of 15,456 adult established current smokers in the United States who used JUUL vapor products for three months.

Introduction:
This text provides a summary of a study on the factors associated with past 30-day abstinence from cigarette smoking in a non-probabilistic sample of 15,456 adult established current smokers in the United States who used JUUL vapor products for three months. The study aimed to assess the impact of JUUL vapor products on adult smokers' use of conventional tobacco cigarettes.

Key Points:

* The study found that at least 28.3% of adult smokers had quit smoking cigarettes completely after using a JUUL vaporizer for three months.
* More frequent use of a JUUL vaporizer and primary use of JUULpods containing characterizing flavors, particularly Mint and Mango, appears to be important to new JUUL users' chances of quitting smoking.
* The impact of banning retail sales of flavored JUULpods on adult smokers' likelihood of quitting should be closely assessed.
* The study design included an online survey of past 30-day use of conventional cigarettes, JUUL vapor products, and other e-cigarettes/vapor products, administered monthly for three months to a non-probabilistic sample of adult smokers who purchased a JUUL Starter Kit.
* Logistic regression models examined factors associated with participants' odds of reporting past 30-day abstinence from cigarette smoking at the 3-months assessment.
* Covariate-adjusted odds for reporting past 30-day smoking abstinence at the 3-months assessment were significantly higher among participants who primarily used Mint or Mango flavored JUULpods, exclusively used JUULpods in characterizing flavors, used a JUUL vaporizer on all 30 of the past 30 days, purchased their first JUUL vaporizer in a retail store, and first purchased a JUUL Starter Kit to help quit smoking completely.
* Odds for reporting past 30-day smoking abstinence were significantly lower among participants who, at study enrollment, had smoked regularly for ≥20 years, smoked ≥20 cigarettes per day, and smoked on all 30 of the previous 30 days.

Main Message:
The study suggests that JUUL vapor products may be effective in helping adult smokers quit smoking cigarettes, particularly when used more frequently and with characterizing flavors. however, the impact of banning retail sales of flavored JUULpods on adult smokers' likelihood of quitting should be carefully considered, as it may negatively affect smokers' chances of quitting. The study's findings highlight the importance of considering the potential benefits and drawbacks of regulations on e-cigarettes and other harm reduction products.

Russell C, haseen F, McKeganey N. Factors associated with past 30-day abstinence from cigarette smoking in a non-probabilistic sample of 15,456 adult established current smokers in the United States who used JUUL vapor products for three months. harm Reduction Journal. 2019;16:17. doi:10.1186/s12954-019-0293-7