Advertising exposure and use of e‐cigarettes among female current and former tobacco users of childbearing age

Introduction:
This document presents the study examining the relationship between advertising exposure and e-cigarette use among women of childbearing age. The study aims to identify the association between advertising exposure and use of flavored or menthol e-cigarette products among e-cigarette ever users. The findings of this study can provide insights into the effects of advertising exposure on e-cigarette use and the use of flavored e-cigarettes among women of childbearing age.

Key Points:
• The study used a cross-sectional survey design with a sample of 194 women aged 18-45 years old.
• The study found that younger age, white non-Hispanic race, and greater exposure to e-cigarette advertising were associated with a higher likelihood of ever using e-cigarettes.
• Pregnancy was not significantly associated with ever use of e-cigarettes.
• Younger age was associated with use of flavored e-cigarettes.
• Among e-cigarette users, those who used flavored products were more likely to have seen advertisements or information about e-cigarettes on social media.
• The study found that flavoring in e-cigarettes contains diacetyl or other chemicals associated with severe lung damage.
• The study suggests that e-cigarette companies should be regulated to prevent targeting youth and women of childbearing age.

Main Message:
The study highlights the significant relationship between advertising exposure and e-cigarette use among women of childbearing age, particularly the use of flavored e-cigarettes. The findings emphasize the importance of regulating e-cigarette companies to prevent targeting youth and women of childbearing age. The use of e-cigarettes and flavored products can pose serious health risks, and regulations should be in place to protect public health. It is crucial to raise awareness about the potential dangers of e-cigarette use and the effects of advertising exposure on susceptible populations.

Ashford, Kristin, Emily Rayens, Amanda T. Wiggins, Mary Kay Rayens, Amanda Fallin, and Molly Malany Sayre. “Advertising Exposure and Use of E‐cigarettes among Female Current and Former Tobacco Users of Childbearing Age.” Public Health Nursing 34, no. 5 (September 2017): 430–36. https://doi.org/10.1111/phn.12334.