Summary
Introduction:
This text provides an overview of the CDC Clear Communication Index, a tool developed by the Centers for Disease Control and Prevention to assess the clarity and effectiveness of public communication products. The text explains the purpose of the Index, how it differs from other communication guidelines and readability formulas, and how it can be used by CDC staff and contractors. It also describes the seven areas assessed by the Index and the 20 items that make up the Index.
Key Points:
* The CDC Clear Communication Index is a research-based tool used to develop and assess public communication products.
* The Index is designed to help communicate clearly with specific audiences and to ensure that materials are easily understood.
* The Index assesses materials in seven areas: Main Message and Call to Action, Language, Information Design, State of the Science, Behavioral Recommendations, Numbers, and Risk.
* The Index contains 20 items, each with a numerical score of zero or one, that are converted to an overall score on a scale of 100.
* The Index is not a substitute for the Federal Plain Language Guidelines, which must be followed when developing public communication products.
Main Message:
The CDC Clear Communication Index is a valuable tool for developing and assessing public communication products. By focusing on the most important research-based items that enhance clarity and aid understanding, the Index helps ensure that materials are easily understood by specific audiences. By using the Index, CDC staff and contractors can develop materials that are clear, concise, and effective in communicating important health information.
Citation
“CDC Clear Communication Index - A Tool for Developing and Assessing CDC Public Communication Products.” Centers for Disease Control and Prevention, May 2013.
