Effects of E-cigarette Advertising Messages and Cues on Cessation Outcomes

Introduction:
This text discusses the effects of e-cigarette advertising messages and cues on cessation outcomes among combustible cigarette smokers. The study examines the impact of different e-cigarette advertisements on smoking cessation intention, smoking urges, and immediate smoking behavior. The key points and main message of the text are summarized below.

Key Points:

* The study is a between-subjects experiment, with participants randomized to one of eight conditions, including variations of three messages (e-cigarette use anywhere, harm reduction, control) and two cue (presence/absence of visual e-cigarette cue) conditions.
* Participants were recruited through Amazon Mechanical Turk and were established current smokers.
* The primary outcome was quit intention, and secondary outcomes included smoking urge and smoking behavior.
* There were no statistically significant message or cue effects on quit intention or smoking urge, and no significant message x cue interactions.
* However, participants receiving the e-cigarette use anywhere message and harm reduction message reported lower odds of smoking during the study than those receiving the control message.
* Post hoc analyses did not find meaningful message or cue effects on quit intention, smoking urge, or smoking behavior when considering how recently the participant smoked a combustible cigarette.

Main Message:
The study suggests that e-cigarette messages and cues may not have a significant impact on quit intention or smoking urges, but certain messages (e-cigarette use anywhere and harm reduction) may discourage smoking behavior in the short term. However, the overall impact of these messages on long-term cessation outcomes and potential regulatory implications require further investigation.

Jo, Catherine L., Shelley D. Golden, Seth M. Noar, Christine Rini, and Kurt M. Ribisl. “Effects of E-Cigarette Advertising Messages and Cues on Cessation Outcomes.” Tobacco Regulatory Science 4, no. 1 (January 1, 2018): 562–72. https://doi.org/10.18001/TRS.4.1.3.