The Association of E-cigarette Flavors With Satisfaction, Enjoyment, and Trying to Quit or Stay Abstinent From Smoking Among Regular Adult Vapers From Canada and the United States: Findings From the 2018 ITC Four Country Smoking and Vaping Survey.

Conclusions: A majority of regular vapers in Canada and the US use nontobacco flavors. Greater
satisfaction and enjoyment with vaping are higher among fruit and candy flavor users. While it
does not appear that certain flavors are associated with a greater propensity to attempt to quit
smoking among concurrent users, nontobacco flavors are popular among former smokers who
are exclusively vaping. Future research should determine the likely impact of flavor bans on those
who are vaping to quit smoking or to stay quit.
Implications: Recent concerns about the attractiveness of e-cigarette flavors among youth have
resulted in flavor restrictions in some jurisdictions of the United States and Canada. However, little
is known about the possible consequences for current and former smokers if they no longer have
access to their preferred flavors. This study shows that a variety of nontobacco flavors, especially
fruit, are popular among adult vapers, particularly among those who have quit smoking and are
now exclusively vaping. Limiting access to flavors may therefore reduce the appeal of e-cigarettes
among adults who are trying to quit smoking or stay quit.

1401. Gravely S, Cummings KM, Hammond D, et al. The Association of E-cigarette Flavors With Satisfaction, Enjoyment, and Trying to Quit or Stay Abstinent From Smoking Among Regular Adult Vapers From Canada and the United States: Findings From the 2018 ITC Four Country Smoking and Vaping Survey. Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco. 2020;22(10):1831-1841. doi:10.1093/ntr/ntaa095